England · National documents
Advertisements
Explains when advertisements need consent and how their effects on amenity and public safety are considered.
AI-generated summaries of the linked official sources; not editorially reviewed. Sources and limits
Where this document applies
England: relevance depends on the proposal, site and planning process.
Advertisements (official source, opens in a new tab) · Reference ID 18b-001-20140306
Advertisement consent has its own test
Advertisement control is a separate consent process. The guidance identifies amenity and public safety as the considerations for that regime; a planning argument about a different matter does not automatically become an advertisement-consent test.
Read the official source (official source, opens in a new tab) · Reference ID 18b-001-20140306
Limits and checks
- This national source does not establish the local policies, designations or site facts that apply to an individual proposal.
- Some guidance predates the August 2026 Framework and may refer to earlier policy numbering. Read it with the current Framework and any applicable transition provisions.
Read alongside this document
Put the national source in your local context
Start with the exact refusal reason. Note the policy and paragraph it cites, then check your authority’s policy summary and the facts discussed in relevant appeal decisions. Each appeal turns on its own facts and does not predict another outcome.